Puma Meets McQueen at SneakPeek’s Unlocked 13
The creative possibilities between sneaker giant Puma and avant-garde fashion house Alexander McQueen were first revealed to the world during Spring 2006, when the Alexander McQueen Puma line was launched. Ten years hence, and even after the death of the designer, this collaboration lives on with Puma x McQ Spring/Summer 2016.
The collaboration harks back to Puma’s 90s running shoe silhouettes and technical executions, mixing them with premium materials enhanced with reflective and iridescent accents. The result is a fashion-forward collection that successfully mashes up luxury with sportswear with a retro-futuristic spin.
Last week, this collaboration dropped at kick retailer SneakPeek’s UNLOCKED, the 13th installment out of 24 for the year. From the complete collection, only two models have managed to swim across the pond, the Puma McQ Lace Up and the Puma McQ Disc. Both are available in two colorways.
The McQ Disc utilizes Puma’s clever tightening system, perfected over the many years the Puma Disc has seen use. You put on the shoe and rotate the dial aka “Disc” to tighten an internal lattice of cables to secure the shoe around your foot. This makes for a more even, more snug, more comfortable fit.
More traditional – and something I prefer over the Disc – are the Puma McQ Lace Ups, whose laces are partially concealed with flexible paneling and complemented by a co-branded neoprene tongue. Both designs enjoy Trinomic sole cushioning technology for a more comfortable fit. The McQ Disc is available in Blue or Black, while the McQ Lace Ups are Black or White.
I would have loved to see some of the other, more out-there designs from the collection, such as the PUMA X McQ Tech Runner Sandal, but then again this market might be too conservative for something like this.
Here’s something new we’re trying out: 360 videos! You might not be able to view this correctly on this page but follow the link and you should be able to view it fine on YouTube.